The Backbone Campaign’s goal is to give a voice to community members and the masses, alike, by way of “Artful Activism” (Backbone Campaign). Through the teaching of non-violent techniques and strategies, the Backbone Campaign looks first to give individuals the tools to have an effective political voice, and second to implement those skills in a manner that generates a dialogue between political leaders and those that they represent.
By the People works with community organization, colleges and the Public Broadcasting Service (PBS) to create events for citizens, that normally do not interact with each other, to takes their views about issues of the day and deliberate on them while contributing their opinions to the national discussion.
According to the Canadian Community for Dialogue and Deliberation (C2D2) website, the organization's mission is "to increase our society’s capacity to have constructive conversations to enhance decision- making and collaborative action, to improve relationships and generate insight and knowledge – in short, to strengthen democracy".
The guiding conceptual goals of CNS-ASU are two-fold: to increase reflexivity within the nanotechnology enterprise and to increase society’s capacity to engage in anticipatory governance of nanotechnology and other emerging technologies. “Reflexivity” refers to the capacity for social learning that informs the available choices in decision-making about nanotechnology.