MASS LBP's work goes far beyond polling or focus groups. From conception to execution to evaluation, MASS LBP designs and delivers highly innovative engagement strategies that increase public understanding, legitimacy and support for complex decisions and policy choices.
Inspired by Canada's first Citizens' Assemblies, MASS LBP was founded in 2007 by Peter MacLeod and George Gosbee to extend this model and reinvent public consultation. MASS LBP is based in Toronto with staff in Vancouver, Ottawa and London, UK.
Viewpoint Learning describes its purpose as "designing and conducting specialized dialogues on complex and challenging issues for Fortune 500 companies, governments, foundations and other organizations across the United States, Canada and Europe." Viewpoint Learning is a for-profit enterprise.
Viewpoint Learning was founded in 1999 by Daniel Yankelovich and Steven A. Rosell. Since 1999 Viewpoint Learning has designed and conducted public and private dialogues in the United States, Canada and Europe.