According to the Canadian Community for Dialogue and Deliberation (C2D2) website, the organization's mission is "to increase our society’s capacity to have constructive conversations to enhance decision- making and collaborative action, to improve relationships and generate insight and knowledge – in short, to strengthen democracy".
MASS LBP's work goes far beyond polling or focus groups. From conception to execution to evaluation, MASS LBP designs and delivers highly innovative engagement strategies that increase public understanding, legitimacy and support for complex decisions and policy choices.
Inspired by Canada's first Citizens' Assemblies, MASS LBP was founded in 2007 by Peter MacLeod and George Gosbee to extend this model and reinvent public consultation. MASS LBP is based in Toronto with staff in Vancouver, Ottawa and London, UK.