Focus Group

Note: the following entry is a stub. Please help us complete it.

Definition

A focus group is a basic form of qualitiative research in which participants are asked about their opinions on a certain topic. This method is often used in marketing to garner feedback on a product before selling it. Focus groups can also be employed in political situations although gathering feedback on, for example, legislation often follows a much more rigourous and publicly transparent model such as a Citizens' Jury.

Problems and Purpose

 

History

 

Participant Selection

 

Deliberation, Decisions, and Public Interaction

 

Influence, Outcomes, and Effects

 

Analysis and Lessons Learned

 

Secondary Sources

 

External Links

 

Notes

 

Tags: 

Discussions

No discussions have been started yet.