Focus Group

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A focus group is a basic form of qualitiative research in which participants are asked about their opinions on a certain topic. This method is often used in marketing to garner feedback on a product before selling it. Focus groups can also be employed in political situations although gathering feedback on, for example, legislation often follows a much more rigourous and publicly transparent model such as a Citizens' Jury.

Problems and Purpose




Participant Selection


Deliberation, Decisions, and Public Interaction


Influence, Outcomes, and Effects


Analysis and Lessons Learned


Secondary Sources


External Links






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