Alexandra Samuel

Digital explorer
Member Since: 
Nov 17 '11
Biography: 

I am a freelance writer, researcher and speaker, and the author of Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email (Harvard Business Review Press, 2015). My work helps people and organizations cope with the transition to a digital world by tackling everything from the business and social impact of big-picture trends like the emergence of the collaborative economy, to the nitty-gritty of making productive use of digital tools.

I am a regular contributor to The Wall Street JournalThe Harvard Business Review and The Christian Science Monitor’s Passcode, and the digital columnist for JSTOR Daily.  My writing on technology issues has appeared in media outlets like Macworld, Oprah.com, The Atlantic.com, The Toronto StarCBC RadioBusiness 2.0, and the Chronicle of Higher Education. I am a frequent commentator on tech stories, appearing regularly in broadcast and print to talk about the business of tech, the latest digital scandals or the drama of managing kids’ screen time.

My perspective on the tech world is informed by my experience as a web strategist and by my research background. I am the former Vice President of Social Media at Vision Critical, a customer intelligence software provider, where I worked with the company’s F1000 customers to develop innovative approaches to social media research and to deliver groundbreaking reports like Sharing is the New Buying and What Social Media Analytics Can’t Tell You About Your Customers. Before joining Vision Critical, I was the Director of the Social + Interactive Media Centre at Emily Carr University of Art + Design, where I worked on applied research challenges with BC-based companies.

As the founder and principal with Social Signal, one of the world’s first social media agencies, I have shaped the online strategy for a wide range of online community projects, including TyzeChange Everything and NetSquared. This work builds on my consulting, research and writing on online community and civic participation by harnessing the latest generation of web tools — tools like blogging, Facebook, Twitter, and RSS — to the challenge of community engagement.