Data

General Issues
Arts, Culture, & Recreation
Planning & Development
Specific Topics
Sustainable Development
Land Use
Climate Change
Location
180 St Kilda Road
Melbourne
Victoria
3006
Australia
Scope of Influence
City/Town
Links
http://www.ngv.vic.gov.au/melbournenow/projects/025.html
Start Date
End Date
Ongoing
No
Time Limited or Repeated?
A single, defined period of time
Purpose/Goal
Research
Approach
Consultation
Spectrum of Public Participation
Consult
Open to All or Limited to Some?
Open to All
General Types of Methods
Participatory arts
Informal conversation spaces
General Types of Tools/Techniques
Collect, analyse and/or solicit feedback
Specific Methods, Tools & Techniques
Participatory Arts
Survey
Legality
Yes
Facilitators
No
Face-to-Face, Online, or Both
Face-to-Face
Types of Interaction Among Participants
Ask & Answer Questions
Informal Social Activities
Decision Methods
Not Applicable
Type of Organizer/Manager
Non-Governmental Organization
Funder
National Gallery of Victoria
Type of Funder
Non-Governmental Organization
Philanthropic Organization
Staff
No
Volunteers
No

CASE

ZOOM - "How Might We Design Our Future City?"

First Submitted By Lucy J Parry, Participedia Team

Most Recent Changes By Scott Fletcher, Participedia Team

General Issues
Arts, Culture, & Recreation
Planning & Development
Specific Topics
Sustainable Development
Land Use
Climate Change
Location
180 St Kilda Road
Melbourne
Victoria
3006
Australia
Scope of Influence
City/Town
Links
http://www.ngv.vic.gov.au/melbournenow/projects/025.html
Start Date
End Date
Ongoing
No
Time Limited or Repeated?
A single, defined period of time
Purpose/Goal
Research
Approach
Consultation
Spectrum of Public Participation
Consult
Open to All or Limited to Some?
Open to All
General Types of Methods
Participatory arts
Informal conversation spaces
General Types of Tools/Techniques
Collect, analyse and/or solicit feedback
Specific Methods, Tools & Techniques
Participatory Arts
Survey
Legality
Yes
Facilitators
No
Face-to-Face, Online, or Both
Face-to-Face
Types of Interaction Among Participants
Ask & Answer Questions
Informal Social Activities
Decision Methods
Not Applicable
Type of Organizer/Manager
Non-Governmental Organization
Funder
National Gallery of Victoria
Type of Funder
Non-Governmental Organization
Philanthropic Organization
Staff
No
Volunteers
No

ZOOM was an interactive consultation and exhibition at the National Gallery of Victoria in Australia, as part of the Melbourne Now exhibition. The project asked its over 500,000 visitors to think about the question "how might we design our future city?"


Note: the following entry is incomplete. You can help Participedia by adding to it.


Problems and Purpose

ZOOM was an interactive consultation and art installation at the National Gallery of Victoria in Melbourne, Australia. The project ran from November 2013 to March 2014, during which time over 500,000 people visited the exhibition Melbourne Now, of which ZOOM was a part.

"This project asks how liveability might continue considering emergent pressures around population, water, energy, transport, health and urban sprawl. ZOOM comprises a data field – a window into the ‘systems of systems’ that comprise the modern city – presented as an evolving graphic visualization" (NGV 2013).

ZOOM comprised a wall of 100 unique postcards numbering 150,000 that visitors could take home with them. Each postcard focused on a different issue relating to the future of Melbourne, and people were encouraged to "adopt an idea" (Field Institute n.k.) by taking home the postcard that most represented their views. 

Alongside the art installation was a digital survey designed to capture views from the Melbourne community. Survey results were fed into the installation itself and ultimately resulted in over 300 pages of community insights (TDI 2016).

Background History and Context

ZOOM featured at the Gallery as part of the Melbourne Now exhibition, which created a map of Melbourne through art, design, architecture, planning, visual and audio data. The exhibition of 250 different works created a social landscape of the city through presenting data in imaginative and creative ways (Sydney Morning Herald 2013).

"Melbourne Now is designed to promote engagement with contemporary art in new and dynamic ways by harnessing the creative energies of Melbourne’s wider community" (NGV 2013a)

Organizing, Supporting, and Funding Entities

The project was a collaboration of a range of artists and organisations including:

  • Greg More, an expert in data visualisation
  • Ewan McEoin, a specialist in designing platforms for communication and collaboration
  • Design Office, a design service
  • Policy Booth, an engagement enterprise
  • Matthew Angel, graphic designer
  • Marco Cher-Gibard, sound designer
  • EDG research, spatial data research company

ZOOM was also supported by the Hugh DT Williamson Foundation.

Participant Recruitment and Selection

ZOOM was a part of the Melbourne Now exhibition at the National Gallery of Victoria. Entrance to the Gallery is free although it is not clear if there is a charge for certain exhibitions. 

The exhibition was open to all, although Melbourne Now probably appealed to and attracted primarily Melburnians given its focus. Over 500,000 people visited the exhibition between November 2013 and March 2014, with more than 9000 people completing the digital survey that accompanied ZOOM. 

Methods and Tools Used

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What Went On: Process, Interaction, and Participation

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Influence, Outcomes, and Effects

Results from the digital survey were collected and shared, but there at the time of writing (July 2016) it was not possible to find the survey results or data.

The data we gathered was illuminating. We’ve shared the data with The Age and other media, we’ve submitted it to policy makers, and we’ve also re-exhibited it for planners and developers. We’ve tried to help Melbournians express their vision for the future of the city" (Field Institute n.k.)

ZOOM is an iterative project, with design research specialists The Field Institute going on to curate ZOOM #2: "how do you influence our future city" and ZOOM #3: "how might we feed our future city?"

Analysis and Lessons Learned

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See Also

References

Field Institute (date not known) ZOOM #1 -"how might we design our future city?" [blog], available at: http://fieldinstitute.co/blog/project-01/ [dead link]

National Gallery of Victoria [NGV] (2013) ZOOM [online], available at: http://www.ngv.vic.gov.au/melbournenow/projects/025.html

UPDATE: similar content is available at http://www.ngv.vic.gov.au/melbourne-now-countdown-day-65/

National Gallery of Victoria [NGV] (2013) About Melbourne Now [online], available at: https://www.ngv.vic.gov.au/melbournenow/about-melbourne-now.html

UPDATE: similar content is available at http://www.ngv.vic.gov.au/blog_category/melbourne-now/

Sydney Morning Herald (2013) Mapping the soul of the city [online], 7 November, available at: http://www.smh.com.au/entertainment/art-and-design/mapping-the-soul-of-t...

The Difference Incubator [TDI] (2016) Policy Booth [online], available at: http://www.tdi.org.au/case_study/policy-booth/ [dead link]

External Links

Zoom: Melbourne Now

Notes