Mission and Purpose

Sharecast, a not-for-profit distributing company established in 2013, is a new media organization focused on promoting digital content sharing and distribution online and through local radios in Nepal. It believes that audience data, innovation, and institutionalization can build a strong foundation for sustainable local media. It has been working to strengthen local radio since 2015.  

Origins and Development 

Sharecast was established in 2013 but came into operational existence in August 2015. Sharecast is committed to media pluralism and access to quality media content. Our core strength lies in research and audience data insgights, media content, training and capacity building in radio sector and digital content distribution and marketing. 

Sharecast has accomplished a lot within past 3 years. We have close partnerships with over 2 dozen premier local radio stations, collaboration with media organizations based in Kathmandu and with national international, non-government organization to foster media development in Nepal. We strongly believe in Innovation (Content making), Collaboration and Engagement (ICE).

Organizational Structure, Membership, and Funding

Funding provided by:

-National Endowment for Democracy

-Open Society Foundation

-The Asia Foundation

-US Embassy (Nepal)

Specializations, Methods and Tools

Annual Media Survey

Support to strengthen local radios (Training, Workshop, on-side mentoring)

Content Innovation

Digital Platform (Nepali Podcast Mobile Application)

Multimedia Production 

Major Projects and Events

Audience Data:

Sharecast uses different research tools to gather audience numbers to understand their interests and expectations. It then works closely with local and national media organizations to support their development. Research is the entry point for Sharecast to engage and collaborate in all areas of public broadcast management. Sharecast is also working on multiple tools and guidelines for local partners to carry out regular audience surveys.

Strengthening Radio Sector: 

Sharecast believes in the power of radio, which is a widely trusted traditional medium and still has the power to make a difference in Nepal. They believe that only through collaborations can empower and strengthen the capacity of local radio stations. The national conferences, festivals and formal/informal discussions it organises can help to create a common vision for well-organized, visionary, audience-cantered, and institutionalized radio sector in Nepal. Sharecast provides policy, human resource and organization development and assessment support to independent radio stations.

Content Innovation:

Sharecast supports Nepali local radio stations in content and technical strategy, human resource development, and market and content innovations. Sharecast currently works with selected radio stations across the country enabling learning opportunities for Managers, producers/reporters and board members. Findings of the annual media survey is a key information source for providing critical insights of audience interests and basis of content development.

Digital Platforms:

Empowered audiences can create demand for quality and diversity in content. Sharecast Initiatives focus on Web and mobile applications seeking to deliver online and offline content directly to our audiences through podcast platforms. It collaborates with diverse stations, content creators and independent producers for content aggregation, curating and digital distribution for enhancing personalized listening experiences. Sharecast intends to become an innovation hub for quality and creative content delivery by empowering listeners and content creators for facilitating a smooth transition to personalized broadcasting.

Multimedia Productions:

Sharecast specializes in production of high quality innovative audio and visual content for digital distribution. Sharecast currently produces a weekly podcast Paisa Ka Kura on financial literacy. It also produces a series of video content on financial literacy for the Shuvayatra Mobile application. Programs produced by Sharecast are distributed through podcast, mobile and social media platforms as well as radio stations across the country.

Analysis and Lessons Learned

Publications

Media and Democracy Survey Report 2016

Media and Democracy Survey Report 2017

Press office Mannual 2017

Annual Progress Report 2015, 2016, and 2017

See Also

Enhancing people's participation in local radio in Nepal

COVID 19, Citizen's pulse (A National Survey on COVID 19-Nepal)

References

External Links

Official website: http://www.sharecast.org.np/ 

Notes