Mission and Purpose

YouGov plc is an international market research agency whose "mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them." [1] They offer data reports and analyses to plan, manage, and refine campaigns whether they have commercial, political, social, or other objectives.

YouGov has a panel of over 4 million members worldwide, and offices in the UK, US, Europe, the Middle East, and Asia. [1]

Origins and Development

Organizational Structure, Membership, and Funding

Specializations, Methods and Tools

YouGov's proprietary data products include:

• YouGov BrandIndex, the daily brand perception tracker;
• YouGov Reports which provide comprehensive market intelligence on a range of sectors;
• and YouGov Profiles, a planning and segmentation tool.
• The market-leading YouGov Realtime provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples.

Their Custom Research business "conducts a range of quantitative and qualitative research, tailored by their specialist teams to meet clients’ specific requirements." [1] YouGov's "unique fully integrated online model has a well-documented and published track record illustrating the accuracy of its survey methods and in turn the quality of its client service work." [1]

Major Projects and Events

YouGov has provided the online platform for Redbridge Council's participatory budgeting initiative since 2010.

As well, YouGov was involved in the POWER2010 campaign.

Analysis and Lessons Learned

Publications

See Also

Connecting to Congress Online Town Halls on the COVID-19 emergency

References

[1] https://yougov.co.uk/about/about/

External Links

Official Website: https://yougov.co.uk/?stay

Notes